{"id":999881504,"date":"2015-11-20T19:18:00","date_gmt":"2015-11-20T19:18:00","guid":{"rendered":"https:\/\/wpstage.dice.com\/?p=596227658"},"modified":"2015-11-20T19:18:00","modified_gmt":"2015-11-20T19:18:00","slug":"6-tips-for-engaging-tech-pros-via-twitter","status":"publish","type":"post","link":"https:\/\/dicepilot.npgdev.com\/hiring\/recruitment\/6-tips-for-engaging-tech-pros-via-twitter","title":{"rendered":"6 Tips for Engaging Tech Pros via Twitter"},"content":{"rendered":"

Are your tweets falling on deaf ears? You\u2019re not alone. According to a recent study by the iCIMS Hire Expectations Institute,<\/a> 51 percent of all jobs on social media are posted to Twitter, yet only one percent of candidates actually expect to find a job on the popular micro-blogging site. Why the disconnect? \u201cRecruiters need to make a conscious decision to use each resource differently,\u201d noted Adam Heagy, president of Interactive Recruiting Consultants, LLC. \u201cTwitter is primarily a social network, so you have to tailor your content and approach to bridge the gap between employers and job hunters.\u201d<\/p>\n

Build Your Network<\/h3>\n

The chances of anyone actually seeing your job advertisement are fairly low unless you build a substantial network of users, noted Craig Fisher, the head of employer branding for CA Technologies, who has managed to garner more than 69,000 followers. \u201cOnly 3 percent of your total followers are on Twitter at any given time,\u201d he explained. \u201cEngage in brand building and provide relevant content to encourage referrals, increase your network, and extend your reach.\u201d Develop a cadence with your followers by regularly sharing relevant content such as white papers or articles. Or post a photo of your tech employees at work and at play, and encourage candidates to interact with your staff and explore your culture. \u201cFollow a five-to-one give-to-ask ratio,\u201d Fisher said. \u201cBecause if you\u2019re always asking people to do something, like look at a job posting, no one is going to take action.\u201d<\/p>\n

Master the Hook<\/h3>\n

Bland or formulaic job postings tend to get lost in the sea of tweets. Grab the attention of your target audience by starting with a question, tantalizing benefit or thought provoking statement. For example:<\/p>\n